CNStats 2.8 / User manual

© "CN-Software" Ltd. 2002-2006
support@cn-software.com
www.cnstats.com, www.cn-software.com

"Advertising" settings

Settings of the signal strings and advertising sites are available in the section "Advertising -> Settings" (do not take for the CNStats settings - "Configuration -> Settings").

Setting up signal strings

Signal strings are used to identify customers(*) among the rest of the visitors.

It is necessary to make a visitor jump to the web-page with unique address upon payment, ordering invoice or registration. Those, who visited such a page will be considered customers. Usually this page contain a notice about successful purchase (registration. etc.).

The signal string is a string which is contained in such unique address and is never used in URLs for other pages.

It is necessary to give meaningful name to a signal string for you to understand its function.

For instance, you sell a service paid via PayPal and credit cards at your web-site. A customer purchasing this service with the plastic card may be redirected to http://www.server.com/order/card/success.php, and a PayPal user will be redirected to http://www.server.com/order/paypal/success.php.

It is necessary to create two signal strings for such web-site:

The first:

The second:

Setting up advertising sites

It is necessary to set price and way of jumps counting for every advertising site. Jumps may be counted in two ways:

  1. by URL of the page the jump is performed from;
  2. by URL of the page the jump is performed to.

Advertising price may be set up for jumps (clicks, CPC) and for the time period (a month, a week).

Example 1: Let's assume we place advertising at Google.Adwords. Average price for one click is $0.11.

To make correct counts it is necessary to set up advertisings at Google.Adwords so that we could see by the URL of the visited page that the jump was really performed from Google.Adwords. Let's set the URL as http://www.myserver.com/?from=googleadwords.

We shall add new advertising site in "Advertisings->Settings":

Example 2: We advertise at www.hotscripts.com. Payment is $1200 per month.

We shall add new advertising site in "Advertisings->Settings":


Back | Manual index | Next