CNStats 2.8 / User manual

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"Customer source"

Purpose of the report

This report displays the list of the most efficient referrers. A referrer is considered efficient in case its visitor makes an actual purchase.(*).

Requirements for the report

Functioning

Identification tokens are chosen for users, who fulfilled a purchase**, with the help of signal strings. Then a referrer is found for every customer. All referrers are grouped and sorted by number of jumps.

(*) The terms "customer" and "purchase" are used in a very broad sense. These may be users registered on your forum or any one, who performed a certain action.

(**) CNStats assigns a unique ID token to every visitor at his first visit. This information is stored in Cookies in the course of one year beginning from the last access to your web-site. If no request is perfomed during a year, the ID token will be lost and this user will be counted as a new one in case of visit (if any).

Users with disabled Cookies are not displayed in this report.


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